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Sales & Business Development

SynergyTech provides a range of services to help organisations increase the success of the end to end sales process. From developing business plans and sales strategy to recruiting skilful, self-driven successful and motivated sales personnel we work with our clients in a seamless way to grow revenues and drive incremental margin for their business.

Sales Strategy Development

Working closely with the client’s management teams we can help:
  • Specify product and service ranges and define value proposition including indentifying features and benefits and critical success factors.
  • Identify the competition, evaluate their strengths and weaknesses. Analyse their methods and strategies and facilitate the development of counter strategies.
  • Define your target market. Evaluate the market potential and impact expectations.
  • Develop sales methodology, approach and resource requirements.
  • Define pricing strategy.
  • Sales Pipeline analysis and Forecast development.
  • Define realistic revenue & margin objectives that meet the overall business strategy and objectives.
  • Alignment of Cost of Sales including 3rd party supplier costs and margin management.
Sales Planning & Lead Generation

Positioned to drive growth from both existing and new markets we can help:
  • Identify prospect clients, develop target lists and analyse existing incumbent providers.
  • Develop individual account penetration strategies, account development plans and align the product/service range.
  • Explore new vertical markets, geographical regions. Help define product and service ranges and develop marketing strategies.
  • Generate real leads within specified markets.
Sales(Management & Targeting)

Forming an integral part of your management structure we can:
  • Assess sales teams’ ability to execute. Identify strengths and weaknesses, skills gaps and identify or supplement additional resource requirements.
  • Recruit and organise highly skilled, motivated and effective sales personnel.
  • Develop individual sales targets and path to successful delivery including creating Personal improvement plans, career development and succession planning.
  • Develop comp plans and performance management mechanisms.
  • Manage forecast and delivery against targets reporting. Drive improvements where necessary.
  • Manage sale teams on an on-going basis, monitor success, run sales training activities and drive motivation.
Customer Presentations & Direct Selling
  • Develop product and services presentation packs for targeted customers.
  • Drive active front-line selling as an integral part of your sales team for complex solution selling.
Proposal Preparation & Bid Management
  • Understand tender requirements and develop response strategy.
  • Research competition.
  • Project manage tender responses.
  • Manage and co-ordinate 3rd party suppliers and other external elements where required.
Client Network Audits

As part of the technical sales process, we can undertake or support evaluation of the clients network estate and report on potential efficiencies:
  • Identify and log all contracted services, incorporating information for service type, cost, contract duration, purpose etc.
  • Information alignment on contracted estate between procurement, finance, operations and supplier – Development of anticipated invoice schedule.
  • Review contracts and identify potential risks.
  • Identify areas where cost savings can be achieved through:
    • rate negotiation
    • spend threshold agreements
    • Optimisation or migration
    • technology refresh